Measuring Augmented Reality
Written by Eduardo Reyes
The physicist and mathematician William Thomson Kelvin (Lord Kelvin), (1824-1907), coined the phrase, “If you cannot measure it, you cannot improve it.” And this is undeniably true.
The truth of the matter is that, despite the considerable interest in Augmented Reality solutions, accurately answering the question, “How many users have activated the objects in Augmented Reality?” has been anything but straightforward. This question troubled both me and our team, as there was no method to precisely determine how many individuals were accessing the link to interact with any of the Augmented Reality objects we had created.
But now, there is a solution. At OgdenXR, we have successfully pioneered the first Interaction Report in Augmented Reality and 3D. We are eager to share this breakthrough with you.
Exploring Augmented Reality with World Service
World Service Ltda is a company specializing in the prefabrication of concrete structures. Located in the city of Antofagasta, Chile, their services encompass a wide range of needs in urban construction, industrial construction, the energy industry, ports, roads, railways, and the production of projects initially designed for on-site construction but now modularized for assembly in their own facilities. This innovative approach transforms their clients’ construction projects into assembly projects.
Given the opportunity to participate in Perumin 2022, the company entrusted us with the development of two projects they required for the event. Each project was divided into two parts: the first involved the creation of an Augmented Reality Catalog, and the second entailed the design of 3D objects for their corporate website.
An Integrated Approach
Recognizing that interactions with an Augmented Reality Catalog and 3D objects are distinct, we established separate measurement channels. For the catalog, which is activated through QR codes, we integrated Google Ad Manager into the web address (URL) call. As for QR scans by users without Augmented Reality-capable devices, we tracked the redirections using Google Analytics.
For users who interact with the 3D objects on the website (see example: https://www.worldservice.cl/muros-prefabricado-de-hormigon-antofagasta-iquique/), Google Analytics was also integrated, but in a different data stream to separate visits from those users who come through a redirection because they do not have a suitable device to view Augmented Reality.
Keywords:
Augmented Reality, Augmented Reality in Mining, Measuring Augmented Reality, Augmented Reality Brochure.
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