The Case of Contenedores Alma

Revolutionizing the Presentation of Housing Solutions with Augmented Reality

In a world where innovation is key to standing out, companies must find ways to capture and engage their target audience. Contenedores Alma, a company based in northern Chile, has embraced the latest technologies to offer housing and mining solutions through an efficient assembled system. At Expomin 2025, the company introduced a unique proposal: Augmented Reality (AR) to visualize their modular houses and mining hotels, eliminating the limitations of physical models. This post explores the problem of traditional methods, the innovative AR solution, the benefits it provides, and how it can transform the way companies present their products.

The Problem: Presenting Building Plans the Traditional Way

 

Companies in the construction and mining sectors face several challenges when trying to showcase their products to potential customers. Below are some of the main problems Contenedores Alma and many similar companies encounter when trying to present their products traditionally:

  1. Printed images don’t capture attention: While building plans and digital renders are widely used, static formats like printed images fail to effectively grab the attention of the audience. These materials, though informative, lack the ability to fully engage the potential client.

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  2. Difficulty visualizing the design: Customers may struggle to imagine how a modular house or mining hotel will look in the real space, especially when they only have 2D plans or images to guide them. This generates uncertainty and may lead to a lack of confidence in the final design.

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  3. Transporting physical models wasn’t sustainable or practical: Companies that try to showcase their products physically face logistical and financial challenges. Transporting a real container to fairs or showcasing it at construction sites can be costly and not always practical. Furthermore, the environmental impact of such transportation doesn’t align with efforts to be more sustainable.

 

The Solution: Augmented Reality to Visualize Modular Houses and Mining Hotels

 

Contenedores Alma found an innovative solution to these challenges by using Augmented Reality (AR). Instead of relying on physical models or traditional 2D representations, the company leveraged this technology to create an interactive experience where customers can see what a house or mining hotel would look like in their real-world environment, directly from their devices.

With AR, customers can now visualize a modular house or mining hotel in 3D, right on the ground or space where it would be installed, without needing to transport a physical model. This technology allows for:

  • Viewing the product in its real context: AR shows how the product will integrate into its natural surroundings.

  • Interacting with the model: Users can explore the product in 360 degrees and better understand how it would meet their needs.

  • Accurate simulation: With AR, customers can see an exact simulation of the product’s dimensions, finishes, and layout, improving their confidence in the purchase.

 

The Benefits of Using Augmented Reality in Product Presentation

Engage More

Offering an interactive visual experience, AR increases engagement. It creates a memorable experience, helping Contenedores Alma stand out from the competition. AR not only grabs attention but keeps it for a longer time..

Explain Better

Customers can now visualize how the final product will look in their space, making decision-making easier. No more guessing how designs will look—AR provides an accurate representation, increasing confidence in the product.

Eco-Friendly Solution

Augmented Reality eliminates the need to transport physical models, which reduces logistics costs and the environmental impact associated with transporting containers and other heavy materials. This solution is both more sustainable and cost-effective..

Conclusion: Innovation That Enhances the Presentation of Housing Solutions

The use of Augmented Reality by Contenedores Alma at Expomin 2025 is a prime example of how technology can transform the way companies present their products. With this innovative solution, the company not only solves logistical and visualization problems but also offers a more engaging and accurate experience for customers.

For operational managers and commercial managers, adopting technologies like AR enhances internal efficiency and improves customer satisfaction, engagement, and sustainability. AR is the future of product presentation in industries like construction and mining, and companies that embrace it will be better positioned to capitalize on its competitive advantages.

If you’re interested in how OgdenXR can help your business leverage 3D and augmented reality technologies for product demonstrations, get in touch with us today!

 

Eduardo Reyes – OgdenXR

Key Words:

Augmented Reality, housing solutions, modular containers, AR technology, product presentation, mining hotels, eco-friendly, construction innovation

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