Leveraging Augmented Reality for City Projects
In an era of technological advancement, cities are increasingly turning to innovative solutions to communicate their development projects effectively. One such groundbreaking tool making waves in urban planning is Augmented Reality (AR). Departing from traditional...
Measuring Augmented Reality
The physicist and mathematician William Thomson Kelvin (Lord Kelvin), (1824-1907), coined the phrase, "If you cannot measure it, you cannot improve it." And this is undeniably true. The truth of the matter is that, despite the considerable interest in Augmented...
Case: GEIM – Unlocking Global Markets with Augmented Reality (AR)
In a rapidly evolving world, businesses are constantly seeking innovative solutions to overcome geographical and logistical challenges. GEIM, a leading maritime container solutions provider, was faced with a unique dilemma. Their potential customers in Brazil required...